It used to be taught (even in IBEP) to shoot for the middle of the deer. That may be good for rifles, but the sound the bow makes is faster than the arrow. I've spined 8 deer and I sure wasn't aiming there. They just managed to duck that much. I always try for the bottom third of the deer, maybe even the bottom quarter.
On hogs it's even more critical. The heart is on the very bottom of the pig (almost on the skin) and the spine is no more than half way up. I'd bet that more than 90% of the hogs that are "lost" are hit too high.
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